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So much more than a virtual tour
Matterport 3D tours can be a valuable tool for retailers to showcase their physical stores or commercial spaces online. By creating an immersive virtual experience, retailers can provide customers with a realistic and interactive tour of their store, even if they are unable to visit in person. Here's how Matterport 3D tours can benefit retailers:
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Enhanced Online Presence: A Matterport 3D tour allows retailers to provide an engaging online experience, attracting potential customers and increasing their digital presence. It can differentiate your business from competitors who may only have static images or traditional videos.
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Remote Shopping Experience: With a 3D tour, customers can explore your store from the comfort of their own homes. They can virtually walk through aisles, browse products, and get a feel for the layout and ambiance of your store. This remote shopping experience can be particularly useful for customers who are unable to visit physically or prefer to shop online.
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Increased Engagement and Conversion: Interactive 3D tours tend to captivate and engage customers more effectively than static images or videos. By providing an immersive experience, you can keep visitors on your website longer, increase their interest in your products, and potentially convert them into customers.
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Better Customer Understanding: By analyzing the virtual tour's data, retailers can gain insights into customer behavior, preferences, and areas of interest. This information can help optimize store layouts, product placements, and marketing strategies to improve the overall shopping experience and increase sales.
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Pre-Qualifying Customers: Matterport 3D tours allow customers to have a detailed preview of your store before visiting in person. This can help pre-qualify visitors and ensure that those who do come to your physical location are genuinely interested in your offerings.
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Time and Cost Savings: Creating a 3D tour of your store eliminates the need for individual physical tours, saving time and resources. Additionally, the virtual tour can be accessed at any time, accommodating potential customers from different time zones or those who prefer to shop outside of regular business hours.
To create a Matterport 3D tour, you'll need a 360-degree camera or a smartphone with a compatible app. The camera captures images from different angles, and the Matterport software stitches them together to create a seamless and interactive virtual tour. You can then embed the tour on your website, share it on social media, or even integrate it into online marketplaces.
It's worth noting that Matterport is just one provider of 3D tour technology, and there are other options available in the market. It's a good idea to research and compare different platforms to find the one that best suits your needs and budget.